Built for
the North.
the North.
Founded in 2017 by brothers Myles and Tanner, our love of the Yukon and the North runs deep. As fourth generation Yukoners, we take great pride in calling the Yukon home.
Whether you're a long-time Yukoner, a newcomer, or someone just visiting - welcome!
The Yukon changes people. You come here one way and leave another -- or never leave at all. We know that Yukon pride runs deep -- not just for those who call the territory home, but for anyone who's built a special connection with the magic of the North.
Wearing Yukon Built expresses a part of who you are. Whether you’re a longtime Yukoner, or a first-time visitor already planning your next trip back — we’re your anytime, anywhere connection to the clear blue skies, snow-capped mountains and endless adventure.
Whether it's the fourth layer under your winter parka or your take on 'Sunday best' for your weekend coffee run, we bring the rustic comfort of Northern living to your everyday. Wearing Yukon Built transports you to simpler, peaceful moments -- warming your toes around a crackling campfire after a day on the river, or playing old cassettes at the family cabin.
We might not be the most hardcore gear in your collection, but we know we'll be your favourite.
Behind every Yukon Built collection is a landscape, scene or story that celebrates our own backyard. Gazing up at a sky fully aglow in the midnight sun. The feeling of being away from it all. Bonfire nights, every night.
Up north, the outdoors are a natural extension of your daily life -- and there's no 'right' way to embrace it. From meeting friends for a quick paddle on the Takhini River to multi-day backcountry treks, we celebrate the Yukon lifestyle in every form.
People come from far and wide to see the Northern Lights. But the brightest part of the Yukon is the locals you'll meet hiking the trails or strolling Main Street. Up here, the people are as memorable as the landscapes.
We started Yukon Built to strengthen and give back to the community that raised us -- to invest in the people that make the Yukon so special.